What pricing you choose for your products or services is the single biggest predictor of what kind of revenue you can expect.

If it sounds obvious, it should be.

But most people have some limiting beliefs that hold them back from charging what they are worth.

I suggest this a lot to people but I hear a familiar response over and over: “I really struggle with raising my prices”

Do you relate to this?

If so you might be falling prey to one of these 3 myths about charging low prices.