If you’re like most business owners, you spend the entire year with your head down plowing along trying to launch products, make sales, and reach more customers. So much so that you rarely if ever come up for air.

At the end of the year it’s all too easy to mentally move on to next year without ever reflecting on this one.

Here’s a bit of advice: don’t miss out on this opportunity to count the fruit.

What the heck does that mean?!

If your business were an apple orchard and you spent all year planting, watering, and tending to the trees, it would be sad to reach the end of the year and only have a general idea of how the orchard is doing (we grew some trees).

Wouldn’t it be better to stop and actually count how many apples you grew?

The same is true in our businesses.

Whether it was a boom of a year or a bust of a year, I’m sure you grew SOME fruit that’s worth counting. And unless you actually stop to count it, you’ll never realize just how much you accomplished.