So it's Christmas Eve today and hopefully you're spending time with family and friends. But that doesn't mean I can't hook you up with a new video!

In fact - in the spirit of Christmas and the focus on giving I think today is a great opportunity to ask the question "Do you give before you sell?"

We all are in the business of selling something and a transaction must take place in order to pay our bills - but are you too focused on selling your thing that you get the order of things backwards?

Instead of selling and then giving our customers the thing they bought (and hopefully good service) what if we gave BEFORE we ever sold anything?

Today, I want to share with you not only WHY this is so powerful for your business (i.e. it will help you sell more) but 6 practical ways to actually implement this giving strategy in real life.