Imagine you have a great idea for a product and you’re anxious to sell it to the world. The question you have to ask yourself first is: should you?

One school of thought says, yes. Spend some money on marketing to find potential customers, and then promote your product to them. Done.

Another school of thought says no. Spend your time initially creating free content online and building up an audience before you promote and sell your product.

So which is the better option for you? The short answer is: free content first. And there are three reasons why…