Two Big Myths About Webinars

In this episode, I dive into the evolution of webinars, shedding light on the myths creators can have regarding content.

In this conversation, I discuss how webinars have changed over the years. We're moving away from the traditional long presentations filled with sales pitches. It's all about keeping it snappy and engaging to grab the attention of today's audience.

One big shift is that the buying and selling scene is changing. People don't have the time or patience for lengthy webinars anymore. Instead, we're finding that shorter webinars work better. It's all about getting to the point and delivering value quickly – no more drawn-out pitches.

I also bust some common myths about webinars. Did you know, 80% of the sales decision happens before the pitch even happens? That means your content should be doing most of the legwork. Your webinar should run for 30 to 45 minutes, straight to the point, and focused on delivering value. Less pitching, more value – that's what viewers are attracted to.

Join me as I debunk common myths surrounding webinars and advocate for a more streamlined approach focused on delivering value quickly and effectively. Get ready to revolutionize your webinar game with these insights!