Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?"

Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be.

I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber.

As an online business owner, I don't play by the YouTuber rules. I would even go so far as to say I break some of them on a regular basis. But what I get instead, has literally changed the face of my business...

In this video you’ll learn:

• 3 things that YouTubers constantly do, that I go out of my way to avoid to keep feeding leads into my business

• Why you shouldn't play by the YouTuber rulebook to keep your business moving forward

• How I leverage YouTube as a platform and get high quality leads to my business by simple changing the purpose of my videos

Hope you enjoy!

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