Do you feel the pressure to get as many customers or clients as possible?

If you’re not careful you can fall into one of the most common traps of entrepreneurship which is trying to make a business that is for everyone.

It makes sense though why we would think that way.

We want to make as much as money as possible so don’t we want to reach as many people as possible? No matter who they are?

Interestingly enough the opposite is true.

By acknowledging the fact that your business is not for everyone you can actually set yourself up to grow more and increase revenue faster.