Graham (00:16.407)
Dozens of eight and nine figure entrepreneurs are making this shift in their business in 2025. And you should pay attention.
Graham (00:30.819)
We're moving into a new era of online business, one in which tactics from 15 years ago when I got started aren't working quite as well, and I think that's a good thing.
Graham (00:43.192)
And in today's episode, I'm gonna open up about this beautiful trend and state of the end where I show you how to apply it to the five key drivers of your business.
Graham (01:09.22)
All friend, this is a special episode of the Graham Cochran show because it's the 300th episode of the show, which is kind of insane. So I don't know if you watch on YouTube or you're listening on Apple podcasts or Spotify, but I've been doing this video podcast for 300 episodes. If you followed this brand, I kicked it off with traditional YouTube videos in the early days, know, shorter 10, 15 minute videos. And then so many of you were asking for a podcast and
You know me, I'm like, I'm not gonna add a podcast to what I'm doing. So I decided to test out the idea of a long form video podcast to put on both platforms. And I've been doing that since I think 2019. So if you're interested or sort of meta on sort of my take on why I've enjoyed long form content and why I do it, let me know. I'm happy to make an episode on that. So leave a comment below or just message me on Instagram. But we're 300 episodes in. So I'm just celebrating that.
And I thought it'd be a fun episode to do about sort of forecasting 2025 and what I'm seeing. And again, I'm a week removed now from KHL, Kajabi Hero Live, which is a great event. Again, you should go to if you're a Kajabi user, great to meet other users and the team and see what's coming up. But they bring in great speakers and what I love, two things I love about this event. One is the speakers they bring in are legit, they're all tacticians. So it's not just inspirational talks or motivational talks, it's
Here's what's working, right? They're very tactical and they're very generous speakers. They're taking you behind the scenes of their actual business, showing you graphs, showing you numbers, showing you what's actually working. And there's just very few conferences that are like that. So I love that. I did the same for my talk. I showed literally my entire system for generating multiple millions of dollars as an affiliate for Kajabi.
and how I've done affiliate promotions in the past and how I pick products and people to partner with. So I just pulled back the curtain on my marketing campaign and everyone else did the same as me. What was amazing is how many of these speakers that were on the stage were saying the same thing. There were some incredible speakers and most of the speakers, if not all of them that were on the main stage, have done eight or nine figures online. Okay, so I've probably done 15 million
Graham (03:32.49)
ish online. There was multiple eight figure entrepreneurs that have done eight figures total. There's a couple that were doing eight figures a year now. And then there was Brendan, the man himself that's done over a hundred million dollars total in his business. One of his businesses, he's done it in multiple businesses. So you've got people like Brendan Bouchard, have people like Natalie Ellis and Justin Welsh and Nicole Burke and even my friend, Hodges, who's been in the marketing space
for years in the agency space helping business owners and now he's out in front as a teacher and educator himself, all were sharing what's working and all saying the same thing. Do you wanna know what the trend is? Simplicity. Simplicity. It was shocking. Like if I looked at what everyone was saying, everyone was talking about different things.
Some people were talking about social media. Some people were talking about funnels. Some people were talking about launching. Some people were talking about content. Some people were talking about how to grow your email list. I was talking about affiliate marketing. Didn't matter. The theme that I noted every night I came back to my hotel room was like, well, look at how each one of these people was basically saying, hey, I'm making a shift in my business. When I hear the word shift or I've been making some changes from eight, nine figure entrepreneurs, I like raised my hand and I cut my ears and I say, what are they shifting?
I wanna know what not just anyone says on the internet, but people that are making a lot of money have big audiences and impact and there's a lot of money on the table and these are established entrepreneurs that have been in the game long time. I wanna know what they're thinking. And overwhelming the strategy that I'm seeing, the theme that I'm seeing is there is a shift towards simplicity and they were all mentioning it. I'm gonna show some examples. There is a shift to simpler offers or offer suites, simpler funnels.
simpler content strategies for growing your list, simpler marketing strategies. just so you know, I've been on this simple game for a long, time and I'll get into it a minute, but this is like music to my ears because I'm Mr. Simplicity. I feel like it's one of my superpowers. With my private clients that spend a lot of money and a lot of time with me, a lot of the times they're bringing things to me and we're sifting through all the options and I'm helping them simplify, simplify, simplify.
Graham (05:53.826)
and do what works best for them. And I'm gonna lead off with a great quote from my friend Rory Vadin at Brain Builders Group. His line is that diluted focus creates diluted results. Diluted focus creates diluted results. So most people are doing all the things. They've got a million content strategies. They got a million offers to sell. They got a bunch of different funnels. They're changing their funnel every other week.
million different marketing strategies and conversion events and ways they're trying to sell their offer. And so while they're doing all the things, they're getting subpar results in all those areas where I think the real masters at their craft, the ones that are making Bitcoin are doing one or two things really well, and they're focused on those one or two things and they're getting disproportionate results. And that was definitely true for the people on the stage. So let's talk about them. Like Natalie, she runs Boss Babe, and it's an incredible brand.
and she was opening up in both the VIP session and her main session on the stage, how she had a major turning point in her personal life after having her daughter, giving birth to her daughter, and she realized that her business, as successful as it was on the outside, huge brand, wasn't serving her life. And her partner, business partner, co-founder of the company, they had two different visions for how to move forward in the business. And so she decided to buy out her partner,
so that she could implement the vision she had for the business, which was simpler. Fewer but better, right? Fewer but better. I really love the book Essentialism by Greg McCown. McCown, McCuen? McCuen? Greg McCown. Such a good book because his whole premise is fewer but better things. Fewer is better.
And so what she decided to do was she looked at all her offers and she had a ton of courses and multiple memberships and communities. She just tossed almost all of it and is focusing primarily on her membership. There's one other offer, but it's like primarily her membership. And then there's a few cohorts. She does a couple of times a year and that's it. That's it. And she's going all in. And what's beautiful about the way she describes it, because then she took us by in the hood of her, membership site and how she's scaling and how she's getting more annual signups versus monthly signups. It's really, really smart.
Graham (08:16.364)
What I could tell was, Natalie is freed up now to focus on her membership and so she's made her membership better and she's able to charge more for it and get better results for her clients. Why? Not because she wasn't smart enough to do that before, but because she has the mental bandwidth to focus on making her core offer the best it possibly could be. What would be possible for you if you just focused on one or two core offers like Natalie? Think about that. Nicole Burke.
was such a gem of a person. She is in the gardening space. I think her Instagram account is gardener. And she's blown up funny story. She was at the very first Kajabi event in 2019 where I was at. I was one of only six or seven million dollar Kajabi heroes, meaning we've made over a million dollars on the platform. That was five years ago. Now to this this year, they brought up 51 people that won the million dollar award, which is awesome just to see. And there's more. But those are just those that were there on the platform.
So fun to see how many more millionaires are on the Kajabi platform. But back then I was one of seven and Nicole was actually at that event. I didn't know her back then, but she'd only made $50,000 on Kajabi at that point. Now she's done multiple seven figures and she's blown up. And what was fascinating about her strategy and her talk was she was sharing how she does it with social media. It's like she's selling courses through Instagram, but it's so simple. She just found one
marketing strategy that worked for her, which she just does a reel a day. I think she does multiple a day now, but there's no editing. There's no B-roll. It's just like random video clips of her in her garden with strategic text overlays or voiceovers. She'll reuse videos from the past. She just, even if it's five seconds, she just posts something every day and she's pushing to a lead magnet to a conversion event. And she found something
that she thought was working and she doubled and tripled down on that one thing to sell her course. And it's so beautiful because she's like, yeah, I should probably be doing affiliate, I should probably be doing some other things. I was talking to her backstage briefly and I'm like, Nicole, but you're doing something that's working incredibly well and you're generating millions of dollars and you've grown your brand so much so that you're on the stage with me and Brendan Bruchard and Natalie Ellis and Justin Welsh and all these incredible people. So simplicity is working for her in her marketing strategy.
Graham (10:43.0)
She's like, and she was talking about YouTube. She's like, I know I need to be on YouTube, Graham. I tried it, but I just wanted to focus on Instagram. And I said, hey, I am gonna tell you to be on YouTube until I'm blue in the face. I tell everybody to be on YouTube. But really what you did that was better than YouTube is you found one strategy that actually is working for you and you just obsessed over it and you got better at it. Because she had the mental bandwidth to get really, really good at that. And it's really worked for her business. So do you have a marketing strategy? Are you doing multiple things?
You're on every platform and you're using every type of technique, long form, short form, TikTok, Instagram, LinkedIn, Facebook.
What if what happened? What would it look like if you simplified your marketing strategy, your Legion strategy and just picked one, one strategy to go all in on in 2025? What would that look like? How much better would you feel? How much more results would you get on that platform on that strategy if you just did one? So that's what Nicole did. And then of course, Brendan, who's done multiple hundreds of millions of dollars online. I've heard him speak a couple of times now, three times now.
that you get to see themes and what people share at that type of event. He's obviously speaking to people building online businesses, so he's trying to help them. And I shared with you last week his simple three-part strategy of one launch, one funnel, one group. But the thing he said this time that he said last year that just again blows my mind is he's got two main evergreen funnels for I think two different types of people.
And just so you know, these funnels are like 12 months long, like they're mega long. Meaning, imagine you jump on his email list and now you're getting emails, maybe it's every week, maybe it's every other week, I don't know, for the next year or two, you think they're coming from him, but you're in a prerecorded funnel and it's filled with value add emails and then there's different promotions to different offers and things. All evergreen, how brilliant is that?
Graham (12:48.664)
Anyway, I talked about my 45 day funnel that was doing 50K a month on autopilot in last week's episode, so check that out. But he mentioned his two funnels. He said, I've been running the same two funnels for a decade. And I'm just like over there looking around, drinking my 12th cup of coffee, slow clapping. That gets me excited, right?
When I hear people that are doing hundreds of millions of dollars say, hey, I've got two really good funnels and I've been running them virtually unchanged for a decade. I'm like, you're the master and all of these newbies that are excited and they're soaking up all this knowledge, they're going to run out and build tons of funnels or change their funnel next month. didn't convert as much as I want. So I'm going to change this. I'm going change that. Homeboys just running the same darn thing for 10 years. It's awesome. Don't fix what's not.
broken, but find something and get really good at it and then do it for a long time. Now I'm an interesting example where I've been practicing and preaching this forever. And one way I've been doing this, because I've been online for 15 years now. I started my first company, The Recording Revolution, in October of 2009. I had just lost my second job in 10 months.
My first daughter Chloe was a brand new baby. We just bought her first house. We were on food stamps. It was the middle of global recession. It was a scary time. And I started posting content and trying to build an audience online, which originally was for a freelance business, which I kept, but ended up realizing that the content business had way more potential and was way more fun and could reach more people. And that's what I leaned into. Talk about focusing and not being diluted. I stopped doing both and focused primarily on the content business and it took off. But.
I've been a content creator every week, posting content every week for 15 years. Okay. And for the first four years, it was three times a week. And then I tested two times a week and then one time a week and income still went up. So here's the thing when it comes to content marketing, I ignored ads. I ignored a bunch of other tactics that were really big back in the day. Maybe are so big. I've never been on TikTok. I've ignored LinkedIn. I've ignored
Graham (15:07.892)
most social media, I've focused primarily on blogging and YouTubing for 15 years. Do you think I'm reaping the rewards from that focus? You better believe I am. In two businesses, like said, I've generated over 15 million dollars online in those 15 years. I didn't make nearly that much in the first couple of years. It's really the last
six or seven that it's really shot up, right? y'all, some of you are faster than me. My business curve is like, but then you reap these disproportionate rewards where it's this hockey stick curve because I've functionally done one thing and one thing well, content marketing. Evergreen searchable content marketing. Blog posts that get tons of SEO traffic.
YouTube videos that get a ton of YouTube traffic because again, YouTube is not a social media platform. It is a search engine. Say it with me. YouTube is not a social media platform. It is a search engine and that is a powerful search engine to take part, to take advantage of and I've been on it for 15 years. And even this brand, I had to start fresh in 2018. So I've only been on YouTube for the Graham Cochran brand for six years. Generated millions of dollars in this brand. So it's like, it works, it works, it works.
All that to say, I've been so simple and I have at times felt like, should I be trying these other things? But I just really believe if I can focus on one or two things and do them well, I will reap the rewards and I'll have more peace in my life and business. And so that's one way I've been doing it. And that's what's interesting. I started to notice that this was interesting to people almost 10 years ago. I got my first piece of press in 2015. So coming up on 10 years now in Business Insider. I was in a mastermind.
And one of my friends in the mastermind, she had just been interviewed on Business Insider. And there was a columnist who was, I think her name was Libby. And Libby was doing columns on people doing alternative interesting work. So my friend Sarah was like, hey, Libby, should interview my friend Graham. He's like made all this money teaching musicians how to record music. I think it would make for a cool article. She put me in touch. I agreed to do the interview. I was on like getting off of a flight in LA and I was in the, I remember I was in baggage claim.
Graham (17:31.288)
grabbed my bag, sat down, jumped on the phone call. She asked me some questions for like 30 minutes and that was it. And then I did this event I was doing out in LA and then I was flying back home. Three days later, when I touched back down in Tampa, this is now three days after the interview, my phone started blowing up because turns out Libby had done the interview, written the article and in two, three days later had posted on Business Insider and the title was something like,
32 year old, very classic internet article, 32 year old musician makes $75,000 a month. And it went viral for 10 years ago on news feeds. So Yahoo, which I don't know if it still is, but it was a huge newsfeed company, picked it up and put it on their homepage for a while, yahoofinance and yahoo.com. And then somebody posted it on my Facebook.
and I'm not really on Facebook, they're like, my gosh, Graham, just saw you in this article. And the way my settings were on Facebook back then, I reverse engineered this, if someone else posted on my Facebook, it showed up under my feed to all my Facebook friends. So then now all of a sudden, like 5,000 of my Facebook friends saw this article of me on Yahoo, and then they started to comment and reshare. I landed in Tampa, turned my phone back on, and all of a sudden I had like hundreds of texts and messages.
And even like my mother-in-law is like, you make how much money? I'm like, what happened in the five hours I was in the air from LA to Tampa? And I realized that this article had dropped and it had gone viral and it blew up. I tell you this to tell you that this is something that kind of changed my life in the sense that, I mean, it was weird to have to navigate some interesting conversations. I don't know if my wife was very comfortable with people knowing how much we made back then, but I started to get emails from strangers.
asking me how I did what I did. They said, hey, I'm not a musician. I don't really care about your YouTube channel, whatever. But I really am interested in how you do what you do. Like, how are you making 75K a month teaching musicians about recording? Like, what's the business model? And they all wanted some glamorous answer. And you could probably imagine what I told them. I was like, it's four.
Graham (19:53.124)
Four things I do, I create free content that's searchable and then I offer people of really delicious, tasty free gift called the lead magnet that gets them on my email list. Rather than I follow up with a funnel that I've pre written up some emails that makes them an offer of a digital product, which is a course typically. And then I rinse and repeat. And people were like, that's it. You don't do like these fancy webinars. You don't do these tripwire products.
You don't do live events. You're not charging $3,000 for your offers and you can still make that kind of money. I'm like, yeah, yeah, and yeah. And I started to notice the surprise in people's eyes and then I started getting invited on podcasts as a business person or a successful entrepreneur. And it's a different world for me because I'd only been on like music related podcasts. So now that was the first time business people were interested in what I was doing.
And I started coaching people behind the scenes for a couple years and then eventually launched my brand in January of 2018 to kind of go public with it. But during that season, I learned everybody was saying the same thing about me. Your business is so simple. Your business is so simple. And I was like, well, how else are people doing it? And that's when I started to like open up my eyes because I really live in a silo and I to this day still do. I really don't pay attention to what anyone else is doing. I really don't care because what they're doing doesn't really affect me.
I do what I wanna do and need to do for my business and my family, but I was very late to the party of like how people were doing things with these big launches and running a bunch of ads and all this complexity. And I was like, I don't want any of that. That doesn't sound like it's gonna make my life more peaceful. Even if it does make me some more money, I don't think it's gonna help me with my other value, which is peace and time. So that was an eye-opener for me. And I love how it was summed up with one of my clients Jacques.
who's got a great brand, the online course guy, great podcast as well. When I was running my mastermind a couple years ago, he was in it. And I remember in one hot seat, one call, he said, Graham, I've been trying to study your business model and I've drawn it up on a little Canva thing or whatever. And I want to show it to you because I just don't, I think I'm missing something. There's no way it could be this simple, can it? And he showed it to me and he drawn this little graph and I'm like,
Graham (22:20.152)
looking at and I'm like, yeah, yeah, that's exactly what I do. And he was like, that's so stupid. And I don't know if he meant it like that, but he's like, that's so stupidly simple. like, I can't believe it. I was like, bro, if it's not that simple, I'm not gonna do it. So I'm all about simplicity and at the end of the day for him, I've built a seven figure business off of three core offers. Like the Graham Cochran brand up until a year ago,
year and a half ago was basically three core offers a course membership and a high ticket mastermind, okay, and It's simple and it's made me millions of dollars Also, I'm kind of real talk doing this right now. Like I've shut down my mastermind. I've shut down my membership I'm making some changes to my offers and I'm simplifying my offers and also simplifying my messaging and focusing on a few
new offers. I'm also moving to a simpler content strategy and lead capture strategy. You're not going to see it right now in real time because real talk, it's what is it the end of October, early November 2024. I'm still behind closed doors making some changes, but you'll see them soon. And as they come out, I will be sharing and as I always do, what's working in my business is going to be right here on the show, right? So that you know what's working real time and I'm
teasing these things out with my private clients right now, so they have a little bit of a head start in knowing what I'm up to. But the idea here is I'm practicing what I've been preaching for over 10 years now and practicing what I've been doing for 15 years now and the biggest names in the business are doing the same thing. Now, before we go, I wanna just put this back on you. I mentioned at the top of this episode, there's five key drivers of business. I don't know if you know what these are, but every entrepreneur should know what they are, so I'm gonna read them to you now, write them down, think about them.
And what I want you to do is think about which of these five key drivers of business you need to simplify next. You might need to simplify all five. I review all five somewhat regularly, at least annually, like how am I doing in these areas? But I think this might be helpful for you, a simple thing to think about, like how do I grow my business? Well, there's only five ways to grow your business, five areas of potential growth. I'm gonna share them with you now, but we wanna simplify each one of them. You ready? So key driver number one for business is lead generation.
Graham (24:48.491)
you need more leads. Every business, brick or mortar, online, doesn't matter, we need more leads. Okay? So how could you simplify your lead generation? Do you need to simplify your lead generation? Are you doing a million different things to get new leads? So lead generation is key driver number one. Number two is lead nurture. Because you get a lead, what do you do? How do you warm that lead up to the point where they would buy something?
For me, this looks like my email list a lot of times where I'm sending weekly content emails, value add emails. If it's a new subscriber, they're usually going through an email funnel that's new, that's giving them even more value, getting them to know what I'm about, what I believe in. As Brendan Brechardt says brilliantly at KHL, you're enrolling them into your mission, right? You're not just teaching stuff, you're enrolling people into your worldview, your belief system about that topic so that
You're like, hey, this is where I'm going. Here's how I'm helping people in the world come be a part of this mission. So that's lead nurture. How are you nurturing your leads right now? Do you nurture them or do they just opt in and then every once in a while you just pull the slot machine and ask for money, right? Like if you're not getting great conversions, it might be that your lead nurture needs to improve and how could you simplify your lead nurture? So the third key driver of business is conversion. That's the actual sale.
What mechanism are you using or mechanisms are you using to convert? Are you using a webinar? Are you using a challenge? Are you using just a simple video sales page or video sales letter, VSL as we call it? What are you using for conversion? Are you selling on the phone? Are you selling at in-person events? Are you selling in DMs? These are all conversion strategies and all have their place for certain businesses and all can work.
Conversion strategy is working best for you and and can you and do you want to simplify? Your conversion I just got off of a call with one of my my high-end clients and he was considering a new Conversion strategy for his business because he's been doing the same one for a long time. It's not really performing that well and It's not that he wants to add a bunch of stuff, but he was really considering growing his business by focusing on a new Conversion strategy and so specifically we're gonna think about moving him to a new webinar
Graham (27:08.675)
that might be a good fit for him, especially as his prices have increased, webinars really convert well for high ticket items. And if you're good on camera, you're a good educator, you have a little bit of charisma, webinars can be a great fit for you. So how are you doing on the conversion side of things? Are you using a bunch of mechanisms to convert? Do you wanna pick one? Simplify, focus on? That's the third key driver. Business number four is fulfillment. So typically if we're selling a digital course or membership, fulfillment is automated. It's like...
emails saying, hey, thanks for buying, here's your thing. But what does fulfillment look like for you? If you're not fulfilling the offer well, people are gonna move on or refund it. So a couple of things I just think about here is like, could you simplify your onboarding process and make it better? Are you using an onboarding process like an email sequence, sending them to a thank you video once they've bought, like showing them how to get the best use out of the product?
Do you have a customer service person that could follow up with people after 30 days of being in a product if it's a more high ticket product? You could automate that as well inside Kajabi or your email client to ping somebody 10 days in, 15 days in, 30 days in, depending on what makes sense for your offer with an email or two, just checking in on them and seeing what they're loving about the product, what they need help with, how could you support them more? That could be automated and always time to go out, but fulfill the product or the offer.
and give them a great customer service experience. Are you doing a lot of different things? Have you ever considered fulfillment and what that looks like, how you're servicing the client, even if it's hands-off and digital? That's an area you could focus on with Simplicity. And then fifth and final key driver of business is ascension or retention, depending on your business model or depending on the offer. So you might have an offer that you wanna move them up to a higher ticket offer or up your product suite, or it might be over to a...
Panyin offer that might be a good fit for them. you like this, you might also like this or our best students get both. You've been in this program for a while. Have you considered this program? Like for me, it might be, hey, Automatic Income Academy is a great program for you to launch your online business. A lot of my best students also have YouTube income accelerator, which helps them leverage YouTube to grow sales, not just become a YouTuber or get more views, but how do you get sales from YouTube and put them together? So that could be not ascending up, but kind of ascending over.
Graham (29:28.437)
Or if you have a subscription model, then retention is what you want to focus on. Like Natalie Ellis was saying, she's got a big membership with thousands of members. If you have a leaky bucket, doesn't matter how many new leads, how much new water you put in that bucket, it's still going to drain out the bottom. So you got to fix the leak in your bucket. How can you reduce the churn, which is our technical term for the percentage of people that cancel versus people in the membership each month. And so focusing on retention, lifetime value, how can you, you've worked hard to get a customer, how can you keep a customer for longer and for life ideally?
So those are the five, I don't know if you know this, but any business, if I'm gonna look at your business, I'm gonna look at those five areas, right? What are you doing for Legion? What are you doing for Lead Nurture? What is your conversion mechanism look like? Your fulfillment and what's your plan or strategy for ascension or retention? It's just little things to know. You could grow your business by narrowing in on one or two or three or all five of those, but how could you simplify all five of those? That's the question I wanna leave you with today. Because at the end of the day,
Simplicity wins for lot of reasons. Simpler for your customers makes it easier for them to say yes to you because it's not complex. Simpler for you is easier for you to manage and it's easier in your customer service team if you have one.
Simpler for you means more empty mental space, which is a good thing so you can be creative and have tenacity and focus on the things that really move the needle versus being caught up at a bunch of busy work, keeping up with all your offers and all your emails and all your funnels and all your launches and all your conversion events and things like that. And I just think it's telling when the biggest and the best in the world are rethinking their business. Back in the day when we started this, when I started in 2009,
Complexity worked, everyone had these complex business models. I just didn't know how to do it. So I honestly started with simple because that's all I knew how to do. And then it made me a millionaire. And I was like, why change it? And it's funny to see bigger brands basically moving closer to what I've been doing and preaching for 15 years. It's obviously validating for me. But I wanted to bring it up for you because I saw that theme across the board. Simplify, simplify, simplify. So if you're on YouTube,
Graham (31:38.211)
The comment below is which of those key drivers, five key drivers of business do you need to focus on and how are you gonna simplify an area of your business? You might need to simplify all of it, but just pick one. What's the one you're gonna simplify moving forward? I'd love to know. And if you're listening to the podcast version of this, think about it. Pause this, think out loud, say out loud, where do I need to simplify my business right now? Got a couple of months before the end of the year. Over the next 90 days, what do I wanna focus on? Just pick one area to simplify and focus on.
you're gonna reap a ton of rewards, probably more sales, but if nothing else, more peace of mind and more brain space and energy, then put your creativity to better use, which is growing your business and serving more people. All right. And finally, thank you. If you've listened to these episodes, watched these videos for the last few years, reaching 300 episodes on a podcast is not an easy feat. And I'm super proud of this show.
I'm proud of, whether you watch or listen, I don't care. It's the same to me. I'm honored to have your time. Thank you for all. We have over 400 five-star reviews on Apple Podcasts, which is insane. We're a top 0.5 % ranked podcast globally, partially because of that. And so, just super proud of that. And it's only because you're listening and watching. So thank you so much. As always,
love to hear what you want out of future shows and episodes. definitely take it into consideration and I hope you have an amazing rest of your week. Keep it simple friend. Talk soon.